GenAI is fundamentally reshaping our understanding of human-machine interactions, and it is changing creative production and consumption, reigniting debates on the nature of creativity and its evolving trajectory. AI-driven prompting has introduced new opportunities, empowering individuals from diverse backgrounds – including those without technical expertise – to engage in creative processes in unprecedented ways.  

As GenAI transforms industries ranging from art and design to software development, education, and marketing, it raises profound questions about creativity, labour, ethics, and governance. As generative models advance, they test our ability to trust digital media, making regulatory frameworks more critical than ever. 

In the light of these developments and challenges, the GenAI & Creative Practices conference will address the following themes: 

• Rethinking and Redoing Creative Practices in the Age of GenAI
• Values & Creative Work
• Scalable Responsible Generative AI and Creative Practices
• The Future of Creative Work
• The Political Economy of GenAI and Transformation of the Cultural Sector
• Governance and Regulation of GenAI 

Keynote speakers

Baptiste Caramiaux, Pei Sze Chow, Max Schich & Naureen Mahmood

Organising committee

Thomas Poell, Tobias Blanke, Monika Kackovic, Somendra Narayan, Nanne van Noord, Eftychia Stamkou, Dimitrios Tzionas, Sabine Niederer, Natali Helberger, Hannes Cools, Erik Bekkers, Diliara Valeeva & Martin Senftleben

Programme and practicalities

TBA