Esther Weltevrede is an Associate Professor of New Media and Digital Culture in the Media Studies department at the University of Amsterdam. Her research examines the research affordances of digital media, with a particular focus on conceptual and methodological advancements in studying mobile apps, platforms, and the market dynamics of social media engagements.
Her work has been featured in renowned, peer-reviewed journals such as Theory, Culture & Society, Journal of Cultural Economy, Social Media + Society, New Media & Society, Computational Culture, Platform & Society, and Big Data & Society. Esther is a founding member and co-director of the App Studies Initiative (ASI) and also co-coordinates the Digital Methods Initiative (DMI). In addition, she contributes to the Beyond Verification (BV) research group and Public Data Lab (PDL), and serves on the steering committee for the cross-faculty Digital Citizenship research program at UvA. Her project on Apps and Data Infrastructures has been supported by a research grant from the Dutch Research Council (NWO).